Paper Title :Identifying the Consumer Characteristics and Preferences towards Traditional Cheese
Author :Arzu Akpinar-Bayizit, Tulay Ozcan, Lufiye Yilmaz-Ersan, Berrak Delikanli-Kiyak, Hasan Vural
Article Citation :Arzu Akpinar-Bayizit ,Tulay Ozcan ,Lufiye Yilmaz-Ersan ,Berrak Delikanli-Kiyak ,Hasan Vural ,
(2017 ) " Identifying the Consumer Characteristics and Preferences towards Traditional Cheese " ,
International Journal of Advances in Science, Engineering and Technology(IJASEAT) ,
pp. 49-54,
Volume-5, Issue-3
Abstract : Customer needs and expectations are important drivers on food quality, processing and marketing. In order to stay
competitive in the market producers should meet the expectations of consumers. In recent years, the linkages between diet
and health have received increased public attention, especially in popular media. Hence, consumers prefer to pay more for
traditional foods since they are considered as high quality and wholesome food since humans are more concerned in nutrition
and healthy eating. Among these traditional foods dairy products, in particular cheese, represent the optimal source of highly
bioavailable nutrients such as calcium, phosphorus, fat and proteins for human health. The promotion of traditional foods
may be a tool for coping with modernization trends; and by understanding the consumer characteristics and behavior the
consumption could be increased based on the degree of happiness, satisfaction, enjoyment, or utility that traditional cheeses
provide. Therefore, this paper explores consumer preferences toward traditional cheeses in Bursa, Turkey.
Keywords- Cheese, Consumer preference, Consumer characteristics
Type : Research paper
Published : Volume-5, Issue-3
DOIONLINE NO - IJASEAT-IRAJ-DOIONLINE-8736
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Copyright: © Institute of Research and Journals
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Published on 2017-09-11 |
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