Paper Title :Effect of Entrepreneurial Orientation, Learning Orientation, Strategic Improvisation on SME Performance

Author :Hatinah Abu Bakar, Mazlina Mamat, Nur Atiqah Zakiyyah Ramlee, Muhammad Faizal Sama, Zatul Himmah Abdul Karim

Article Citation :Hatinah Abu Bakar ,Mazlina Mamat ,Nur Atiqah Zakiyyah Ramlee ,Muhammad Faizal Sama ,Zatul Himmah Abdul Karim , (2016 ) " Effect of Entrepreneurial Orientation, Learning Orientation, Strategic Improvisation on SME Performance " , International Journal of Management and Applied Science (IJMAS) , pp. 57-62, Volume-2,Issue-12, Special Issue-1

Abstract : The purpose of this research is to study the relationship between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs). Based on the theoretical consideration, a model was proposed to examine these relationships. Quantitative survey method was used and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs. A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent. Partial Least Square (PLS) structural equation modelling (PLS version 2) was used for the data analysis. The findings revealed that significant association exists between entrepreneurial orientation, learning orientation, strategic improvisation and performance of small-medium enterprises (SMEs) Keywords- Entrepreneurial Orientation, Learning Orientation, Strategic Improvisation Performance, Small and Medium Enterprises (SMES)

Type : Research paper

Published : Volume-2,Issue-12, Special Issue-1

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