Paper Title :Factors Influencing The Intention To Use Mobile Banking Services In Bangkok, Thailand
Author :Panjaporn Chansaenroj, Rapeepat Techakittiroj
Article Citation :Panjaporn Chansaenroj ,Rapeepat Techakittiroj ,
(2015 ) " Factors Influencing The Intention To Use Mobile Banking Services In Bangkok, Thailand " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 165-169,
Volume-1,Issue-9, Special Issue-2, Oct
Abstract : Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their
devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to
identify the factors which affect the consumer to use the mobile banking services which bank can use this information to
improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the
perceived cost and perceived risk were affected with the intention to use mobile banking.
Keywords - Bangkok, Banking Service, Intention to Use, Mobile Banking, Thailand.
Type : Research paper
Published : Volume-1,Issue-9, Special Issue-2, Oct
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-3203
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Copyright: © Institute of Research and Journals
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Published on 2015-10-30 |
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