Effect of Ubiquitous Connectivity on SNS Intention to use
In 2010s, many people use SNS with mobile devices. They walk with newsfeed or express their feeling via
fingers. Even they use SNS continuously in front of real person who is might be a family, friend, and acquaintance. The
purpose of this article is (1) to report leading variables SNS continuance intention, (2) to offer alternative approach based on
user’s attitude towards service design in the service category. This study examines consequences both ubiquitous
connectivity and social presence via social network service site.
Keywords: Ubiquitous Connectivity, Social Science, Intimacy, SNS Intention to Use.